Hobi mobile app

Designing an MVP to promote adult friendships through a hobby-matching experience

      Project Overview

Creating an MVP and go-to-market strategy for HOBI

During the 8-week Brain Station product management certificate program, I applied product management principles to create an MVP and develop a go-to-market strategy for HOBI, a mobile app designed to connect people with similar interests and hobbies, enabling them to form meaningful and mutual relationships.

Outcome:

I delivered a high-fidelity prototype of HOBI, incorporating 15 out of 21 user stories, and formulated a robust go-to-market strategy. I had the opportunity to integrate product management principles with UX design, resulting in a well-rounded and scalable solution.

Project type:
Brainstation Product Management Course
Category:
UX Design
,
Product Management
Industry:
Product Designer / Team of 5
Responsibilities:
survey creation, persona building, design strategy, UX Design, wireframing, prototyping, user testing, design iterations, brand strategy
My Role:
product designer, UX designer
team of 1
Timeline
14 weeks / 2024
      Prototype
      Problem sPACE

Busy adults crave friendships outside of work but find it difficult to create.

Adults find it difficult to find partners or companions who share their specific hobbies and interests as they age. This difficulty leads to feelings of frustration and isolation, as they are unable to connect with like-minded individuals to enjoy their favorite activities. 

My team wanted to create an app for particularly busy professionals and city newcomers who are seeking connections and buddies who share their hobbies, sports, or common interests.

      Project aPPROACH

Further testing and research lead us to plan for new features and user stories included in out backlog for future sprints.

One user testing participant pointed out the desire to quickly search for available members on the app to be available to participate in their preferred hobby. the current interface doesn't call for that feature. However, in the future we would include a filtering feature to organize by what activity a user would like to participate in.

For the go-to-market strategy, I'd would love to measure:

  • User engagement: Amount of matches made per users
  • Cost per Install (CPI): Calculate average cost to acquire each install.
  • Completed profile: Percentage of users completing profile setup or engaging with app post-install.
  • Daily use: Amount time spent within the chat page.
      Research
      user insight details
      Identifying target market
      Exploring Solutions
      Design Challenges
      Design Challenges
      USER TESTING
      dESIGN FEEDBACK + ITERATIONS
      dESIGN FEEDBACK + ITERATIONS
      dESIGN FEEDBACK + ITERATIONS
      solution
      solution
      solution
      metrics + Learnings

Hobi mobile app

Designing an MVP to promote adult friendships through a hobby-matching experience

      Project Overview

Creating an MVP and go-to-market strategy for HOBI

During the 8-week Brain Station product management certificate program, I applied product management principles to create an MVP and develop a go-to-market strategy for HOBI, a mobile app designed to connect people with similar interests and hobbies, enabling them to form meaningful and mutual relationships.

Outcome:

I delivered a high-fidelity prototype of HOBI, incorporating 15 out of 21 user stories, and formulated a robust go-to-market strategy. I had the opportunity to integrate product management principles with UX design, resulting in a well-rounded and scalable solution.

Project type:
Brainstation Product Management Course
Category:
UX Design
,
Product Management
Industry:
Education, Networking
Responsibilities
user interviews moderating, user personas, empathy maps, affinity diagrams, ideation, information architecture, design iteration and prototyping
My Role:
Product Designer / Team of 5
Timeline:
16 weeks / 2022
Prototype:
      Problem sPACE

Busy adults crave friendships outside of work but find it difficult to create.

Adults find it difficult to find partners or companions who share their specific hobbies and interests as they age. This difficulty leads to feelings of frustration and isolation, as they are unable to connect with like-minded individuals to enjoy their favorite activities. 

My team wanted to create an app for particularly busy professionals and city newcomers who are seeking connections and buddies who share their hobbies, sports, or common interests.

      Project Apprpoach

How might we alleviate the stress and challenge of finding companions or mates with similar interests?

Our goal for the MVP was to make it easier to find meaningful relationships and a sense of community through like-minded interests.

The app features an onboarding experience where users create profiles and select their interests, followed by a matching algorithm that facilitates connections based on these preferences. This approach ensured a user-centric design, focusing on delivering a functional and engaging experience for early adopters.

      RESEARCH
      DETAILS
      RESEARCH Findings
      USER PERSONAS
      USER JOURNEY
      User empathy
      Exploring Solutions
      defining  requirements
      user testing
      design iterations
      design challengeS
      design challenges
      design challenges
      impact
      LEARNINGS

Hobi mobile app

Designing an MVP to promote adult friendships through a hobby-matching experience

      Project Overview

Creating an MVP and go-to-market strategy for HOBI

During the 8-week Brain Station product management certificate program, I applied product management principles to create an MVP and develop a go-to-market strategy for HOBI, a mobile app designed to connect people with similar interests and hobbies, enabling them to form meaningful and mutual relationships.

Outcome:

I delivered a high-fidelity prototype of HOBI, incorporating 15 out of 21 user stories, and formulated a robust go-to-market strategy. I had the opportunity to integrate product management principles with UX design, resulting in a well-rounded and scalable solution.

Project type:
Brainstation Product Management Course
Category:
UX Design
,
Product Management
Industry:
SaaS, health care, HIPAA reporting, employee administration
Responsibilities
design strategy, user flows, information architecture, dashboard design, data table design, system interactions, prototyping, design token creation
My Role:
Product Designer / Team of 5
Timeline:
6 weeks / 2023
Prototype:
      Problem sPACE

Busy adults crave friendships outside of work but find it difficult to create.

Adults find it difficult to find partners or companions who share their specific hobbies and interests as they age. This difficulty leads to feelings of frustration and isolation, as they are unable to connect with like-minded individuals to enjoy their favorite activities. 

My team wanted to create an app for particularly busy professionals and city newcomers who are seeking connections and buddies who share their hobbies, sports, or common interests.

      Project Apprpoach

How might we alleviate the stress and challenge of finding companions or mates with similar interests?

Our goal for the MVP was to make it easier to find meaningful relationships and a sense of community through like-minded interests.

The app features an onboarding experience where users create profiles and select their interests, followed by a matching algorithm that facilitates connections based on these preferences. This approach ensured a user-centric design, focusing on delivering a functional and engaging experience for early adopters.

      RESEARCH
      DETAILS
      RESEARCH Findings
      USER PERSONAS
      USER JOURNEY
      VISUAL DESIGN
      dashboard design
      design solutions
      design Solutions
      design challengeS
      design challenges
      Problem
      Metrics
      LEARNINGS

Hobi mobile app

Designing an MVP to promote adult friendships through a hobby-matching experience

      Project Overview

Creating an MVP and go-to-market strategy for HOBI

During the 8-week Brain Station product management certificate program, I applied product management principles to create an MVP and develop a go-to-market strategy for HOBI, a mobile app designed to connect people with similar interests and hobbies, enabling them to form meaningful and mutual relationships.

Outcome:

I delivered a high-fidelity prototype of HOBI, incorporating 15 out of 21 user stories, and formulated a robust go-to-market strategy. I had the opportunity to integrate product management principles with UX design, resulting in a well-rounded and scalable solution.

Category:
UX Design
,
Product Management
Industry:
Education, Medical
Responsibilities
test plan creation, recruitment, usability test moderator, divergent insight synthesis, UX/UI  design recommendation creation, wire-framing, pitch presentation
My Role:
Product Designer / Team of 5
Timeline:
6 weeks /  2022
Offical usability report:
      Client overview

Busy adults crave friendships outside of work but find it difficult to create.

Adults find it difficult to find partners or companions who share their specific hobbies and interests as they age. This difficulty leads to feelings of frustration and isolation, as they are unable to connect with like-minded individuals to enjoy their favorite activities. 

My team wanted to create an app for particularly busy professionals and city newcomers who are seeking connections and buddies who share their hobbies, sports, or common interests.

      Project Apprpoach

How might we alleviate the stress and challenge of finding companions or mates with similar interests?

Our goal for the MVP was to make it easier to find meaningful relationships and a sense of community through like-minded interests.

The app features an onboarding experience where users create profiles and select their interests, followed by a matching algorithm that facilitates connections based on these preferences. This approach ensured a user-centric design, focusing on delivering a functional and engaging experience for early adopters.

      test planning
      test tasks
      TEST Insights
      DETAILS
      keepers
      CLIENT CONSIDERATIONS
      VISUAL DESIGN
      UX Enhancements
      design solutions
      design  solutions
      design solutions
      design solutions
      design solutions
      impact + lessons

Hobi mobile app

Designing an MVP to promote adult friendships through a hobby-matching experience

      Project Overview

Creating an MVP and go-to-market strategy for HOBI

During the 8-week Brain Station product management certificate program, I applied product management principles to create an MVP and develop a go-to-market strategy for HOBI, a mobile app designed to connect people with similar interests and hobbies, enabling them to form meaningful and mutual relationships.

Outcome:

I delivered a high-fidelity prototype of HOBI, incorporating 15 out of 21 user stories, and formulated a robust go-to-market strategy. I had the opportunity to integrate product management principles with UX design, resulting in a well-rounded and scalable solution.

Category:
UX Design
,
Product Management
Industry:
Performing Arts, Customer Experience
Responsibilities
Design strategy, team facilitation, wire framing, design iterations, landing page design, new user experience, super user experience, platform design
My Role:
Product Designer / Team of 5
Timeline:
14 weeks /  2023
Offical pitch deck:
Ask for the link!
      Client overview

Busy adults crave friendships outside of work but find it difficult to create.

Adults find it difficult to find partners or companions who share their specific hobbies and interests as they age. This difficulty leads to feelings of frustration and isolation, as they are unable to connect with like-minded individuals to enjoy their favorite activities. 

My team wanted to create an app for particularly busy professionals and city newcomers who are seeking connections and buddies who share their hobbies, sports, or common interests.

      Project Apprpoach

How might we alleviate the stress and challenge of finding companions or mates with similar interests?

Our goal for the MVP was to make it easier to find meaningful relationships and a sense of community through like-minded interests.

The app features an onboarding experience where users create profiles and select their interests, followed by a matching algorithm that facilitates connections based on these preferences. This approach ensured a user-centric design, focusing on delivering a functional and engaging experience for early adopters.

      Prototype

Further testing and research lead us to plan for new features and user stories included in out backlog for future sprints.

One user testing participant pointed out the desire to quickly search for available members on the app to be available to participate in their preferred hobby. the current interface doesn't call for that feature. However, in the future we would include a filtering feature to organize by what activity a user would like to participate in.

For the go-to-market strategy, I'd would love to measure:

  • User engagement: Amount of matches made per users
  • Cost per Install (CPI): Calculate average cost to acquire each install.
  • Completed profile: Percentage of users completing profile setup or engaging with app post-install.
  • Daily use: Amount time spent within the chat page.
      Learnings

Hobi mobile app

Designing an MVP to promote adult friendships through a hobby-matching experience

      Project Overview
Project type:
Product Management project at Brain Station
Category:
UX Design
,
Product Management
Industry:
social media, networking
Responsibilities
Design strategy, go-to-market strategy, wire framing, prototyping, new user experience
My Role:
Product Designer / Team of 5
Timeline:
8 weeks /  2024
      problem scope  

Busy adults crave friendships outside of work but find it difficult to create.

Adults find it difficult to find partners or companions who share their specific hobbies and interests as they age. This difficulty leads to feelings of frustration and isolation, as they are unable to connect with like-minded individuals to enjoy their favorite activities. 

My team wanted to create an app for particularly busy professionals and city newcomers who are seeking connections and buddies who share their hobbies, sports, or common interests.

      Project Apprpoach

How might we alleviate the stress and challenge of finding companions or mates with similar interests?

Our goal for the MVP was to make it easier to find meaningful relationships and a sense of community through like-minded interests.

The app features an onboarding experience where users create profiles and select their interests, followed by a matching algorithm that facilitates connections based on these preferences. This approach ensured a user-centric design, focusing on delivering a functional and engaging experience for early adopters.

      Project process

Further testing and research lead us to plan for new features and user stories included in out backlog for future sprints.

One user testing participant pointed out the desire to quickly search for available members on the app to be available to participate in their preferred hobby. the current interface doesn't call for that feature. However, in the future we would include a filtering feature to organize by what activity a user would like to participate in.

For the go-to-market strategy, I'd would love to measure:

  • User engagement: Amount of matches made per users
  • Cost per Install (CPI): Calculate average cost to acquire each install.
  • Completed profile: Percentage of users completing profile setup or engaging with app post-install.
  • Daily use: Amount time spent within the chat page.