The Arsht Center had a problem with large quantities of RSVP tickets purchased but staggering low attendance at free events.

The Adrienne Arsht Center faced a significant challenge in communicating the value of its free events. Despite a high number of RSVP tickets being reserved (e.g., 3,000 RSVPs), actual attendance and engagement at these free performances and events were much lower, with only around 600 attendees. The team was tasked with leveraging the strengths of the organization to build excitement, increase attendance, and reduce no-shows effectively.

I collaborated closely with the research team, collecting user insights to inform the design strategy of a customer rewards program aimed at boosting community engagement.

To understand the value of free events for attendees, I assisted the research team in drafting user surveys and interview questions. The research highlighted a clear preference for incentives and rewards when attending free events. There was opportunity to emphasize the importance of creating additional value for members beyond the free performances.

By implementing a rewards system, the Arsht Center can significantly increase RSVP attendance, encourage more visits, and build a loyal community of attendees. This approach not only addresses the immediate challenge but also strengthens the long-term engagement and relationship with the audience.

The client appreciated our concept but told us that a web solution may not be the best option as over 80% of their community members buy tickets on their mobile phone.

This experience highlighted the critical need for consistent stakeholder engagement and information sharing to inform and guide our design decisions effectively. through this project, I realized how needed is clear communication and access to information when being faced with a nuanced problem space.

We had to make several assumptions regarding technical aspects, such as the presence of tech scanners at free events for real-time ticket scanning and point earning, due to not being able to reach the marketing team and their internal development team.

User limitations:

The research team also faced limitations in understanding the specific preferences of the Arsht Center community because we were unable to access their email list. Our user research relied on the general population, which might not accurately reflect the Arsht Center's audience.

Had we been more informed about the Arsht Center’s community, the design team would likely have prioritized mobile design solutions to better meet user needs.

The Arsht Center had a problem with large quantities of RSVP tickets purchased but staggering low attendance at free events.

The Adrienne Arsht Center faced a significant challenge in communicating the value of its free events. Despite a high number of RSVP tickets being reserved (e.g., 3,000 RSVPs), actual attendance and engagement at these free performances and events were much lower, with only around 600 attendees. The team was tasked with leveraging the strengths of the organization to build excitement, increase attendance, and reduce no-shows effectively.

How might we communicate the value of free events at the Arsht Center?

In response to the Adrienne Arsht Center's challenge of improving attendance and engagement at free events, our team of nine specialists—including 2 UX researchers, 3 designers (including myself), 4 developers, and a project manager—collaborated to develop a scalable solution. Our goal was to leverage the strengths of the Adrienne Arsht Center's existing community to effectively communicate the value of its free events and address the issue of low attendance despite high RSVP numbers.

My role in developing this product concept:

• Ideation: I planned brainstorming meetings and I came up with multiple concepts with the team to address the identified challenges. The idea of a rewards program, 'Arsht Rewards', won with majority rule as a promising solution to incentivize engagement.

• Wire-framing and Prototyping: I created 17 detailed wireframes and prototyped 2 main user flows to validate the content and layout of the site through virtual user testing.

• User Testing and Iteration: I spearheaded the iteration process, recommending a sophisticated and simple visual design for the final website to align with the Arsht Center's overall brand identity.

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The client appreciated our concept but told us that a web solution may not be the best option as over 80% of their community members buy tickets on their mobile phone.

This experience highlighted the critical need for consistent stakeholder engagement and information sharing to inform and guide our design decisions effectively. through this project, I realized how needed is clear communication and access to information when being faced with a nuanced problem space.

We had to make several assumptions regarding technical aspects, such as the presence of tech scanners at free events for real-time ticket scanning and point earning, due to not being able to reach the marketing team and their internal development team.

User limitations:

The research team also faced limitations in understanding the specific preferences of the Arsht Center community because we were unable to access their email list. Our user research relied on the general population, which might not accurately reflect the Arsht Center's audience.

Had we been more informed about the Arsht Center’s community, the design team would likely have prioritized mobile design solutions to better meet user needs.

The Arsht Center had a problem with large quantities of RSVP tickets purchased but staggering low attendance at free events.

The Adrienne Arsht Center faced a significant challenge in communicating the value of its free events. Despite a high number of RSVP tickets being reserved (e.g., 3,000 RSVPs), actual attendance and engagement at these free performances and events were much lower, with only around 600 attendees. The team was tasked with leveraging the strengths of the organization to build excitement, increase attendance, and reduce no-shows effectively.

How might we communicate the value of free events at the Arsht Center?

In response to the Adrienne Arsht Center's challenge of improving attendance and engagement at free events, our team of nine specialists—including 2 UX researchers, 3 designers (including myself), 4 developers, and a project manager—collaborated to develop a scalable solution. Our goal was to leverage the strengths of the Adrienne Arsht Center's existing community to effectively communicate the value of its free events and address the issue of low attendance despite high RSVP numbers.

My role in developing this product concept:

• Ideation: I planned brainstorming meetings and I came up with multiple concepts with the team to address the identified challenges. The idea of a rewards program, 'Arsht Rewards', won with majority rule as a promising solution to incentivize engagement.

• Wire-framing and Prototyping: I created 17 detailed wireframes and prototyped 2 main user flows to validate the content and layout of the site through virtual user testing.

• User Testing and Iteration: I spearheaded the iteration process, recommending a sophisticated and simple visual design for the final website to align with the Arsht Center's overall brand identity.

‍

‍

I collaborated closely with the research team, collecting user insights to inform the design strategy of a customer rewards program aimed at boosting community engagement.

To understand the value of free events for attendees, I assisted the research team in drafting user surveys and interview questions. The research highlighted a clear preference for incentives and rewards when attending free events. There was opportunity to emphasize the importance of creating additional value for members beyond the free performances.

By implementing a rewards system, the Arsht Center can significantly increase RSVP attendance, encourage more visits, and build a loyal community of attendees. This approach not only addresses the immediate challenge but also strengthens the long-term engagement and relationship with the audience.