hello! I’m Joanna

A product designer who turns ideas into impact

With expertise in UX and visual design, I create people focused web and mobile solutions that transform into meaningful experiences.

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Empathetic
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Creator
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Generator
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Change-maker
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Friend
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Partner
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Advocate
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Storyteller
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Crafter
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Thinker
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      Latest Projects
Explore my projects and see the difference thoughtful design makes.
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     How i work
I design software meant to be loved by humans and to meet your business goals.

Research

I engage directly with users, conduct usability tests, distribute surveys, and gather information about the problem and project scope.

Design

Using Figma and other prototyping tools, I design screens, design assets, user flows, and prototype interactions that meet users' unique needs.

Test

I plan and lead user testing sessions and conduct UX audits for existing products to ensure the best experience is being designed.

Iterate

I continuously seek feedback from users and stakeholders, updating designs as needed to be pixel-perfect and dev-ready.
      Who Am I?
Hi, I’m Joanna, a product designer based in Miami. With expertise in UX design, visual design and UX research, I craft people-focused digital experiences with deep intention.

I’ve had the pleasure to design products across a variety of industries like health care, education, CX, and mental health. I'm *really* passionate about the craft of human-centered design so I'm always ready for new and exciting projects that challenges my creativity and creates an impact.

With a proven history of leading web and mobile design projects for freelance clients, clients within the Interactive Media Master's program at the University of Miami and delivering swift designs at the fast-growing startup, Viveka Health, I turn ideas into impactful realities that drive success for both B2B and B2C markets. My mission is to leave the world better than I found it by creating simple and intuitive digital experiences, fueled by my deep curiosity about how people work and how to make things better.

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Interested in what others have to say?

"Joanna's consistency, reliability, and perseverance in the face of complex problem solving is bolstered by her kind and empathetic nature, and is doubly impressive. I would happily recommend her for any role."

Jacob Rosmarian

Product, Viveka Health

"Regarding "UX", Joanna's ability to simplify complex systems using intricately detailed maps, flows, and other artifacts assisted our team in laying out a complete vision for how we would streamline the complex world of benefit administration."

"She excels at articulating complex concepts in an understandable manner, making her an invaluable liaison between technical teams and non-technical stakeholders."

Rynita Julien

Senior Director IT, CSL Behring

"Joanna is a genuine asset to any organization. Her blend of expertise, dedication, and collaborative spirit is rare, and I am confident she will continue to achieve great success"